et innovationsbureau

Tjek denne BusinessWeek artikel om radikalt at ændre sin Business model. Der er rigtig mange gode vinkler i relation til IBM, Apple, Kodak…

Her er et par uddrag:

‘All innovation is hard. Reinventing your entire business is the hardest innovation of all’

‘A March survey commissioned by IBM showed that 65% of the world’s top CEOs plan on radically changing their companies in the next two years’

‘Apple Computer shows how it’s done. Here’s a company that was trapped in an ever-dwindling niche of the PC business. Then came the iPod, a must-have device for music fans, and iTunes, an online music shop that turned music downloading into a profit-making business. By making iPod and iTunes work with Windows PCs, Apple broke out of selling only to its niche of loyal fans. But its transformation is even more profound than that: In essence, it switched from being a great designer of computer products into a great designer of consumer experiences delivered via devices and services. Now music represents 44% of Apple’s revenues, and an even larger share of profits..’