et innovationsbureau

BusinessWeek har en fremragende artikel om Apples succes og hvordan det påvirker alle produktudviklere i alle virksomheder.

I takt med Apples (iPod) gradvise ekspandering på flere markeder, har toplevel management fået øjnene op for godt design og usability. Heldigvis går flere væk fra den rene flow forretning, og ser niche design som relevant og ikke mindst rentabelt. Kort sagt, har Apple skabt en tilretning af et marked, som i første omgang havde negliceret forbrugernes stigende behov for specifikke/individuelle/easy-to-use løsninger og produkter. En udvikling og virkelighed, der igen illlustreres godt i bogen “The Long Tail”. Se alle de andre indlæg i Innovations kategorien.

Her et par fantastiske resultater fra artiklen:

“Of the many companies that have tried to emulate Apple’s success, few have succeeded. That said, some companies seem to have grasped the deeper lessons to be learned—that design can’t happen in a silo, that designers should have a voice at the corporate level—and are trying to implement them.”

“Certainly its success has drawn attention to the power of design,” says Edson. “I suspect that the success of the iPod helped liberate the management team at Motorola (MOT) in their new emphasis on appearance and design manifest in the RAZR.”

“Like the iPod, the Wii and the DS have less tech firepower than some of their competitors. But most consumers don’t care about technology per se, they care about what they can do with it, and that usability is as important as processing-power.”

http://www.businessweek.com/innovate/content/jan2007/id20070108_046657.htm